Sweetest Day is an observance celebrated primarily in the Great Lake region, and parts of the Northeast United States on the third Saturday in October.
Once known as a day to spread love and cheer to the unfortunate, this popular holiday in the northern U.S. is now known as a day to show affection to the ones in your life whom you like. It is described by Retail Confectioners International as an "occasion which offers all of us an opportunity to remember not only the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed."
Sweetest Day has also been referred to as a "concocted promotion created by the candy industry solely to increase sales of sweets.
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